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Layla Haddad

Email: layla.haddad@example.com · Phone: +962 79 000 0000 · Location: Amman, Jordan · linkedin.com/in/laylahaddad

Profile

Product marketing manager with 6 years growing B2B SaaS in the Levant and the Gulf; launched 3 products that reached 40,000 users and cut acquisition cost by 28%.

Experience

Senior Product Marketing Manager

2022-03 – Present

Northstar Studio · Amman

  • Led go-to-market for 3 product launches across Jordan, Egypt and Saudi Arabia, reaching 40,000 active users in 12 months.
  • Cut paid acquisition cost by 28% by rebuilding the funnel around one clear message.
  • Coached a team of 4 marketers; two were promoted within a year.

Marketing Specialist

2019-06 – 2022-02

Zain Group · Amman

  • Ran 20+ campaigns for prepaid bundles with a 15% lift in conversion.
  • Wrote bilingual EN/AR copy for web, app and SMS.

Skills

Go-to-market, Paid acquisition, Positioning, HubSpot, Google Analytics 4, Arabic copywriting

Education

BSc Business Administration

2015 – 2019

University of Jordan

GPA 3.7

Certifications

Projects

Ramadan launch playbook

A reusable regional launch plan.

  • Adopted by 3 country teams in 2024.

Languages

Arabic (Native), English (Fluent)

Additional

Volunteer mentor at Injaz Al-Arab since 2021.